sgp pools is an organisation that collects funds from the public to support a range of community and national programmes. These include arts, community development, charity, education, health and sports, among others. Its revenues for the 2019/2020 financial year totalled close to S$9bn. This includes a percentage of winning numbers which are returned to the winners and a portion of ticket sales, taxes and tote board contributions. The rest of the revenue is channelled to fund charities and grants.
As the organisation continues its digital transformation, Yeo and his team have a clear vision of how they want to reach their goal of becoming a company for good. One of their first initiatives was to transform the traditional counter-service based customer touchpoints into digital channels and a mobile platform that allowed customers to onboard, manage their accounts and bet online. This is also in line with the government’s directive on combating illegal gambling activity.
Yeo and his team also set up forums for staff to discuss their opinions and comments about new initiatives, which were then incorporated into the company’s ongoing strategy. This has also enabled them to identify areas of improvement for the business and address challenges more effectively. The COVID-19 pandemic has given them the added impetus to accelerate their efforts, but they remain mindful of the need to balance the benefits of digitalisation with the impact on human resources and operational processes.
In addition to digitalising its business operations, sgp pools has also restructured its employee benefits package to make it more affordable and inclusive for its employees. The move will help to attract and retain talent as the company grows its business. This is a win-win for everyone, including the employees, the company and the community.
The organisation has long-standing community engagement programmes that empower its staff to give back. They support activities held all year round, ranging from helping the elderly and youth-at-risk to protecting the environment. Staff volunteer to take part in these programmes, as well as other charitable organisations and projects.
To help them meet their goals of being a company for good, Singapore Pools has invested in its IT infrastructure and technology. The company has a robust cloud-based IT platform that supports its core businesses and helps to drive productivity, governance and efficiency. Its IT solutions also assist in the fight against illegal gambling, with data being securely stored and accessible to police officers.
Bizzdesign’s platform provides Singapore Pools with a central repository and single source of information that stores all their enterprise architecture processes lifecycles and artifacts. This is easily accessed by all team members allowing for effective collaboration. It also provides them with holistic interrelated Architecture Views and extensive analysis capabilities enabling quality insights across the organization. This allows for complete visibility and traceability of all processes within the organisation. Lastly, the platform is able to handle large volumes of data enabling for faster and more accurate analysis of risks and opportunities.